Cookie Policy

Last update: July 29, 2020

General information

We, the Booxli GmbH (hereinafter "Booxli" or "we") are pleased to welcome you to Booxli. With this cookie policy we inform you about the use of cookies or similar storage technologies (hereinafter referred to as "cookies") within the Booxli websites, including and its subdomains, and our mobile applications for mobile devices (hereinafter referred to as "Booxli applications"). This Cookie Policy complements the existing Privacy Policy and applies only in conjunction with it. More information about our privacy policy can be found here.

What are Cookies?

Cookies are small text files that are stored on your device for storing certain information. The next time you access our Booxli applications with the same device, the information stored in cookies will be returned to our "First Party Cookie" or any other website or application to which the cookie belongs ("Third Party Cookie").

Detailed information on cookies can also be found on

How do we use Cookies?

We use cookies, pixels, and other technologies (collectively, "cookies") to recognize your browser or device, learn more about your interests, and provide you with our Booxli services, as well as others purposes including:

  • We can identify you when you sign up for our Booxli services. This gives us the opportunity to suggest recommendations for products, display personalized content, recognize you as a Booxli member, and provide you with more tailor-made offers and services.
  • We can understand your personal settings. This allows us to consider your individual preferences, including whether you want to receive advertising via email or not.
  • We can track the items deposited in your cart.
  • We can analyze usage patterns and derive measures to optimize our Booxli applications and our Booxli services.
  • We can prevent fraudulent activity.
  • We can improve the safety of our Booxli applications.
  • We can do reporting, which gives us the opportunity to measure and analyze the success of our Booxli services.

The cookies we use in our Booxli applications allow you to use certain of our Booxli services. Therefore, if you block our cookies or otherwise deny their use, you may not be able to use certain Booxli services and features, such as placing items in your cart, initiating the payment process, or using other Booxli services for which a registration is mandatory.

Booxli allows selected third parties to set certain cookies when using our Booxli applications. Such third parties are, for example, search engines, providers of analysis and measurement services, social networks or advertising companies. Third parties use cookies as part of the Booxli Services to display special content, including advertising and offers that match your preferences, to measure the effectiveness of such advertising and to provide services to Booxli. You can find more information about advertising and offers from third parties in our interest-based advertising information. Interest-based advertising information.

Consent to the Use of Cookies

You can change browser cookies in your browser settings. Most browsers provide a "Help" feature that explains how
  • you can refuse to accept new cookies
  • you can set the browser to inform you about every new cookie
  • you can disable cookies
  • when cookies expire

If you deactivate all cookies in your browser, neither we nor third parties can transmit cookies to your browser. This may result in you having to manually adjust certain settings every time you visit a website and some of our Booxli services may not work.

Cookies, which are not strictly required to make the services available on our website, are only used with your consent. By agreeing to use cookies based on a notice posted by us on the site ("cookie banner"), you are agreeing to the use of cookies.

Legal Basis

If you have consented to the use of cookies based on a notice given by us on our Booxli applications ("cookie banner"), the lawfulness of the processing of data is governed by Art. 6 para. 1 sentence 1 lit. a GDPR. If no consent is requested, our legitimate interest (e.g. interest in the analysis, optimization and economic operation of our website and services) within the meaning of Art. 6 (1) sentence 1 lit. f GDPR is the legal basis for the use of cookies.

Categories of Used Cookies

Depending on the purpose and function, we divide the cookies used by our Booxli applications into the following categories:

  • Strictly Required cookies
  • Functional Cookies;
  • Performance Cookies;
  • Marketing- / Third Party-Cookies

Strictly Required Cookies

Strictly required cookies ensure that our Booxli applications or the Booxli services function properly. That means, without these cookies our Booxli applications or Booxli services may not be available as intended. This type of cookie is used exclusively by us (First Party Cookies) and all information stored in the cookies is only sent to our website.

CONSENT Persistent Identifies registered website members

Strictly required cookies cannot be deactivated or activated individually. At any time, you have the option to adjust your cookie settings or disable cookies in your browser generally (see point "Deactivation or Deletion of All Cookies").

Functional Cookies

Functional cookies allow our Booxli applications to provide information such as: For example, you can save the username or language selection, and offer improved and personalized features based on it. These cookies collect and store only anonymized information.

You can object to the use of Functional Cookies at any time by adjusting your cookie settings accordingly.

CONSENT Persistent Identifies registered website members

Performance Cookies

Performance Cookies collect information about how our website is used to improve its attractiveness, content and functionality. These cookies help us to determine, for example, whether and which subpages of our website are visited and what content our users are particularly interested in. We record the number of visits to a page, the number of pages visited, the time spent on our website, the order of pages visited, which search terms our users have brought to us, the country, region and, if applicable, city Access, as well as the proportion of mobile devices that access our web pages. The IP address of a computer transmitted for technical reasons is automatically anonymized and does not allow us to infer the individual user.

You can object to the use of Functional Cookies at any time by adjusting your cookie settings accordingly.


Marketing- / Third Party-Cookies

Marketing- / third-party-cookies are provided, among others, by external advertising companies and are used to collect information about the websites you visit, e.g. to create targeted advertising for you.

For more information about which third-party cookies are set, please see our interest-based advertising information.

_ga Persistent (2 years) Analysis and tracking of user behaviour on the website

You can object to the use of Functional Cookies at any time by adjusting your cookie settings accordingly.

Deactivation or Deletion of All Cookies

You can set your web browser so that the storage of cookies on your device is generally prevented or you will be asked each time, whether you agree to the setting of cookies. Once set cookies, you can always delete. How this works is described in the help function of your web browser.

A general deactivation of cookies may lead to functional restrictions of our website.